India is witnessing an online shopping boom as more and more people get comfortable spending money with the click of a button. The total e-commerce market has increased some 400 percent in the last five years. India's retail industry is responding to the demand from the country’s tech-savvy, increasingly wealthy young population.
E-commerce is still a small fraction of India’s $500 billion retail market. But sales are soaring as young people, who are spending more and more time on the Internet, become comfortable with online transactions.
India now has about 20 million active online shoppers, who mostly browse online for clothes, accessories, footwear, consumer electronics and beauty products. A majority of these customers live in the country’s bigger cities
E-commerce is still a small fraction of India’s $500 billion retail market. But sales are soaring as young people, who are spending more and more time on the Internet, become comfortable with online transactions.
India now has about 20 million active online shoppers, who mostly browse online for clothes, accessories, footwear, consumer electronics and beauty products. A majority of these customers live in the country’s bigger cities
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